A New Approach.
A New Approach.
I End-customer perspective
Consumers are not professionals at engaging with brands.
Their focus is on work, family, education, hobbies, friends,…
Cyan is the first solution that gives customers a universal tool that is easy to use, makes their lives easier and makes them look forward to interacting with brands.
Cyan asks both:
How can we make enterprise more efficient & effective?
How can we also make customers more efficient and make
their interactions more enjoyable?
I End-customer perspective
Consumers are not professionals at engaging with brands.
Their focus is on work, family, education, hobbies, friends,…
Cyan is the first solution that gives customers a universal tool that is easy to use, makes their lives easier and makes them look forward to interacting with brands.
Cyan asks both:
How can we make enterprise more efficient & effective?
How can we also make customers more efficient and make
their interactions more enjoyable?
Advantages For Brands.
Higher Customer Satisfaction
as a result of exceptional post-purchase experiences.
Cyan enables true connections with customers.
I Brand perspective
More Efficient Customer Service
processes saving valuable resources. Cyan is the first solution that also makes customers more efficient during customer service situations.
Enable Customers
to solve more situations themselves. A faster and more efficient approach without sacrificing customer experience.
Sustainable and
Environmentally Friendly
experiences by reducing paper usage while still giving customers as many resources as needed. Compliance with Digital Product Passports (EU) enabled by the Cyan Platform.
Valuable Customer Feedback
for key insights from real customers. Continuously during product ownership next level data.
Higher Customer Lifetime Value
enabled by integrated upselling opportunities, customer engagement and customer involvement.
I Brand perspective
Advantages For Brands.
Higher Customer Satisfaction
as a result of exceptional post-purchase experiences.
Cyan enables true connections with customers.
More Efficient Customer Service
processes saving valuable resources. Cyan is the first solution that also makes customers more efficient
during customer service situations.
Enable Customers
to solve more situations themselves. A faster and more
efficient approach without sacrificing customer experience.
Sustainable and
Environmentally Friendly
experiences by reducing paper usage while still giving customers as many resources as needed.
Compliance with Digital Product Passports (EU) enabled by the Cyan Platform.
Valuable Customer Feedback
for key insights from real customers.
Continuously during product ownership next level data.
Higher Customer Lifetime Value
enabled by integrated upselling opportunities,
customer engagement and customer involvement.
Data Is Key With Cyan.
Few things are more valuable than data from real customers.
There are a lot of analytics tools for data.
The Cyan Platform also creates that data.
Share data across relevant organizational areas with Cyan.
Link data straight to existing analytics tools or use Cyan tools.
Data is created for brands to use even if products are
not sold directly by the brand (retailers, authorized dealers, etc.).
Customer Discovery
Get to know your customers with first-hand data straight from Cyan. No need for outside sources or data scraping. With Cyan you get relevant data from your most important source.
Your Customers.
Find out: Who are your customers? What do they like?
What do they buy? What do they dislike?
What is their sentiment towards brand and products?
Build Customer Personas.
Even more powerful due to Cyan's Network Effect.
Cyan allows and encourages your customers to give feedback on their products over the whole duration of ownership. Customers are willing to give valuable feedback as long as the process is convenient. With Cyan it is.
Get your customers involved in product development and direction. Make them feel like they are part of the journey and build products they want/dream of.
Give them updates on their feedback: we heard your feedback about (…) and are working on (…) to address it…
Customer Feedback
Product Data
Receive valuable product data straight from Cyan like:
usage patterns, failure points, real-world service situations, service intervals and more.
With these real-world data points product development
and organizational learning is further enhanced.
Data Is Key With Cyan.
Few things are more valuable than data from real customers.
There are a lot of analytics tools for data.
The Cyan Platform also creates that data.
Share data across relevant organizational areas with Cyan.
Link data straight to existing analytics tools or use Cyan tools.
Data is created for brands to use even if products are not sold directly by the brand (retailers, authorized dealers, etc.).
Customer Discovery
Get to know your customers with first-hand data straight from Cyan. No need for outside sources or data scraping. With Cyan you get relevant data from your most important source. Your Customers.
Find out: Who are your customers? What do they like?
What do they buy? What do they dislike?
What is their sentiment towards brand and products?
Build Customer Personas.
Even more powerful due to Cyan's Network Effect.
Customer Feedback
Cyan allows and encourages your customers to give feedback on their products over the whole duration of ownership. Customers are willing to give valuable feedback as long as the process is convenient. With Cyan it is.
Get your customers involved in product development and direction. Make them feel like they are part of the journey and build products they want/dream of.
Give them updates on their feedback: we heard your feedback about (…) and are working on (…) to address it…
Product Data
Receive valuable product data straight from Cyan like:
usage patterns, failure points, real-world service situations, service intervals and more.
With these real-world data points product development and organizational learning is further enhanced.
Why Cyan Is Unique.
Continuous Connection
Cyan is the first and only solution that keeps customer - product - brand connected as soon as after-sale starts.
The customer always knows how
and where to reach the brand.
For every brand and every product.
This connection also enables new experiences.
Network
Effect
Currently every brand has a different support journey, different contact points and different processes.
A single brand can never create a
universal after-sale framework.
Cyan does exactly that.
Customers will familiarize themselves
with Cyan processes and interactions benefit from familiarity.
Cyan is a universal platform flexible
enough to be tailored to brands and
their customers.
A Tool
For Customers
Other after-sale tools are focused on making enterprise more efficient and effective. The Cyan Platform is the first tool that
is actually designed directly for consumers.
Customers benefit from intuitive self-help and easy communication with brands.
Uniquely Cyan is the only tool that also makes customers more efficient in addition to enterprise efficiency gains. This customer-led improvement is the missing dimension in after-sale and enhances overall performance.
Brand Safety,
Control & Trust
With Cyan brands control 100% of
their presence on the platform.
Safety & Trust:
No fake accounts or impersonators.
This gives customers confidence that
they actually communicate with brands.
No more email scams or fraud attempts.
Control:
On the Cyan Platform there is no risk for brands of being placed next to hateful, incendiary or discriminating content. Brands are not placed next to ads from a competitor since Cyan is not ad-driven.
Why Cyan Is Unique.
Continuous Connection
Cyan is the first and only solution that keeps customer - product - brand connected as soon as after-sale starts.
The customer always knows how and where to reach the brand.
For every brand and every product.
This connection also enables new experiences.
Network Effect
Currently every brand has a different support journey, different contact points and different processes.
A single brand can never create a universal after-sale framework.
Cyan does exactly that.
Customers will familiarize themselves with Cyan processes and interactions benefit from familiarity.
Cyan is a universal platform flexible enough to be tailored to brands and their customers.
A Tool For Customers
Other after-sale tools are focused on making enterprise more efficient and effective. The Cyan Platform is the first tool that
is actually designed directly for consumers.
Customers benefit from intuitive self-help and easy communication with brands.
Uniquely Cyan is the only tool that also makes customers more efficient in addition to enterprise efficiency gains. This customer-led improvement is the missing dimension in after-sale and enhances overall performance.
Brand Safety, Control & Trust
With Cyan brands control 100% of their presence on the platform.
Safety & Trust:
No fake accounts or impersonators. This gives customers confidence that they actually communicate with brands. No more email scams or fraud attempts.
Control:
On the Cyan Platform there is no risk for brands of being placed next to hateful, incendiary or discriminating content. Brands are not placed next to ads from a competitor since Cyan is not ad-driven.
More Questions?
Check out:
More Questions?
Check out: